Introduction
Menu Planning
Menu Design
Ingredient Selection
Fusion Cuisine
Menu Development and Testing
Menu Launch and Promotion
Menu Evolution and Sustainability
Strategic use of language and menu descriptions
Strategic use of language and menu descriptions:
The language and descriptions used on your menu can influence customer decision-making and increase sales. By using persuasive language and descriptions that appeal to customers’ emotions and senses, you can create a more compelling menu.
Use descriptive language to paint a picture of your menu items and highlight their unique features. Use sensory language to describe the taste, aroma, and texture of your dishes. Use persuasive language to sell your menu items and encourage customers to order.