Introduction

Strategic use of language and menu descriptions

Strategic use of language and menu descriptions:

The language and descriptions used on your menu can influence customer decision-making and increase sales. By using persuasive language and descriptions that appeal to customers’ emotions and senses, you can create a more compelling menu.

Use descriptive language to paint a picture of your menu items and highlight their unique features. Use sensory language to describe the taste, aroma, and texture of your dishes. Use persuasive language to sell your menu items and encourage customers to order.